Referrals in the landscaping business are a huge part of getting new clients. But is there a better way? Referrals are a way to get new business, but it’s definitely not the best way. What happens when referrals are slow and you’re not getting as many new clients as you’d like? You could try outbound marketing, but that’s not very effective. Only 3% of the people that receive your marketing material are going to need landscaping services, and the chances of those people calling you because of your outbound marketing efforts are going to be slim. So if you can’t rely on referrals, as 85% of small business owners do, and you can’t outbound market, what other options are there?
Welcome to the era of internet searches. People in your city are looking for landscapers via the major search engines on the internet. The major question is… can your business easily be found from these searches? The answer is probably, no. The reason is because when people search for your business on the search engines, they are most likely going to click on either the map selection that shows up at the top of the page, or one of the top websites that shows up under the “organic” search results. If your business does show up in the top of either of these categories, chances are you business is already consistent and steadily growing. However, if it’s not showing up as one of the top search results there are some steps you can take to help your business get to the top.
The first step in getting “ranked” by the search engines, is to have a home page with about 1,500 words of content, but the more the better! You should be using all the words that describe the services you provide, and the city and state that your services take place in. This will definitely help you get found more easily by consumers. You’ll also want to include a solid amount of pictures that are properly labeled with the keywords you want to get found, this will also help you rank better. The search engines want to show the person searching the most relevant search results, so if you have the most useful information to the consumer, you’re going to look like a great option in the search engines eyes. You want to have more content and pictures on your homepage than your landscaping competitors.
The next major step to getting ranked in the search engines is getting “votes” to your website. What does this mean you ask? Well, the search engines are somewhat of a popularity contest. The more websites that are talking about your website, the better. The best way to get these “votes” pointed to your site are to comment on forums and blogs. When you comment on these types of websites, there is sometimes a place to put your website domain in your “signature” lines which will count as a vote towards your website. If you follow these basic steps then you’ll have a great chance at beating out your competition and having your landscaping company get found by people searching for the services you offer. If you have any questions about how to get better rankings in the search engines for your and your team of landscapers, please contact me.…